Extreme Certainty

Last time I wrote about ways to conquer your fear. This time I'll tie the process to strategies for managing your business.

I really don't watch much TV but every once in a while I have to take a break. In that case I'll surf through the channels until some mindless show pops up to occupy my attention. In this situation it happened to be an Extreme Sporting Competition. Here these folks were competing in a number of winter events that involved skiing, snow boarding, and snowmobiles.

If you've ever watched extreme sports you know that they differ from things like the Olympics in that the events rather than being simply risky are by all standards death defying. Ski and snowboarding courses have multiple jumps and obstacles like railings buildings and trees. 300 pound snowmobiles do 100 foot jumps that include somersaults before landing. For most of us this is all outside the realm of normal sanity. Yet these athletes somehow do the "impossible" on a regular basis with only an occasional serious mishap.

As I began to contemplate how they do it I realized that managing a business has some similarities. If you watch the concentration of these athletes at the starting line you can see that there is absolutely no doubt in their minds that they can accomplish the feat ahead of them. Quite often they are wrong about their ability but that never changes their resolve.

It takes an excessive, sometimes unjustified amount of CERTAINTY to be one of these athletes, lead a company or a country. Donny Deutsch points out these core principles in his book Often Wrong, Never in Doubt. These facts propelled him to create tremendous wealth, build a huge and influential business, become a national personality and one of America's most colorful and exciting entrepreneurs.

At the top, regardless of your business, there’s little time for reflection or 2nd-guessing. More often than not, decisiveness and speed are more profitable than ponderous deliberation. A lot of 2nd guessing just slows you down. Of course there's a difference between unreasonable risk taking and risk management. But fortune favors the bold and more is lost through timid reflection and second guessing than rapid implementation. I'm extremely certain about that. No doubt about it.

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